BAIC Group recently announced that Mr. Luo Weiji, the world's outstanding Chinese designer, will officially join the BAIC design team in October 2024 and serve as BAIC Group's global design VP and chief design officer.
According to information, Luo Weiqi's design career began at Lotus Cars. While at Lotus Cars, he designed the distinctive Carlton and participated in the design of some other famous cars, such as the Isuzu 4200R concept car.
In 1990, Luo Weiqi joined Audi in Germany and worked on advanced design projects. He was involved in the design of the Audi AVUS Quattro concept car, which perfectly captured the vision of the Audi brand and influenced the design of many cars of the era. He was then hired by Mercedes-Benz to join the company's newly established advanced design studio in Japan, where he devoted himself to the design of the Maybach concept car F 200 Imagination, and had a major impact on the design of the W221 S-Class sedan with the in-house concept car. .
Since then, Luo Weiji has served as senior design director of General Motors Europe. During this time he had overall responsibility for Saab, Opel and Vauxhall projects, in particular leading the development of the Saab Aero-X concept car. While in charge of Saab, Luo Weiqi worked in Sweden as Saab design director.
From 2010 to 2021, as Vice President of Renault Exterior Design, Luo Weiqi led his design team to develop a unique design language for the new and outstanding Renault and Dacia product lines. In addition, he played an important role in the development of Renault's "Life Cycle" design strategy, bringing the Renault brand to the forefront of design leadership. Since then, Luo Weiji has been appointed Ford's global chief design officer, responsible for creating a consistent brand experience through a series of products and services that are unique, reliable and true to the Ford and Lincoln brand values.
“After a long and fruitful journey with various automotive groups around the world, I am very pleased to have made the decision to join BAIC Group.” Luo Weiji added: “I hope to bring my creative talents and experience to BAIC Group’s Combining technical leadership and innovative spirit, we will venture into new areas of automotive design and create products and services that are currently unimaginable. I look forward to promoting the design team as a driving force within BAIC Group and working with other leaders to move forward together. Towards a better, meaningful and sustainable future.”
BAIC Group said that we warmly welcome Luo Weiji to join the BAIC design team. His joining will undoubtedly promote BAIC’s comprehensive reform in brand design and strategic innovation. Based on its comprehensive design talents, forward-looking thinking, rich experience and mature design capabilities, we look forward to the great potential of cooperation between the two parties. Luo Weiji will work with BAIC's outstanding designers to support BAIC's globalization with comprehensively improved competitiveness. Through strong cooperation, BAIC's quality is expected to be further improved and drive the brand to leap forward.