Bitauto Original With the development of the times, current car buyers are getting younger and younger. Many brands in the automotive industry are also constantly trying new ways to shorten the distance with customers and establish The user community allows users to truly get close to the brand and create together with the brand. Among them, Lincoln made great achievements.
In order to create a luxurious, scene-based, youthful, social and modern American luxury for users Club experience, the new Lincoln Way Experience Center was born. Today, we are visiting the brand new Lincoln Way Experience Center located on Jiangling Road, Binjiang District, Hangzhou.
The purest American luxury experience
In fact, when you first see the new Lincoln Way When I visited the experience center, it overturned my impression of traditional car buying centers. This place is completely opposite to the rigid and conservative feeling of traditional car buying centers.
When you approach this building, you can first see the light brown breathing lights inspired by the Lincoln Logo. The effect is very stunning. Especially at night, the breathing light is bright or dark, as if it has been given life, as if your family is waiting for your return.
Of course, the heart-warming details start from outside the store. In addition to providing parking spaces for users, Lincoln also sets up exclusive parking spaces for female customers. This move makes me look forward to it very much. Lincoln What kind of surprises will the Tao give us?
Because it is during the epidemic, before entering the store, there will be dedicated staff to guide us to conduct temperature measurement and disinfection, and to remind us to wear masks throughout the process. The entire process of visiting the store is relaxing and comfortable.
Of course, Lincoln's unique sense of ceremony is never absent. In one second, the double-door welcome ceremony instantly fills you with a luxurious atmosphere. When you enter the store, the first thing that catches your eye is Lincoln Water Wall, water symbolizes wealth and beauty in Chinese culture, and also represents the blessing of the Lincoln brand to users
If this is your first time When you come to the new Lincoln Way Experience Center, you can browse independently in the "Digital Wall" area and explore the exhibition hall functions. Here you can get a very comprehensive understanding of the history, products and recent activities of the Lincoln brand.
In addition to Lincoln's various star show cars, among the many experience areas, the most impressive are the "Lincoln Life Experience Area" and "Craftsman Studio". In the "Lincoln Life Experience Area", you You can fully understand the concept of American life and experience new American entertainment, such as leather goods making and fragrance experience. Of course, you can also buy related peripherals at Lincoln Mall
In the "Artisan Studio", a dedicated appreciation engineer will accompany you to experience the personalized customization of Lincoln models. Whether it is "paint color samples" or "interior materials", you can touch and feel them in person. Make your selection. The finished car model will be displayed on the big screen and can be saved and shared with one click. > In addition, Lincoln's hospitality and sense of ritual are not just that. In the "Open Customer Negotiation Area" and "American Coffee Bar" and other areas, I also found an interesting A small item - a blue hourglass. The staff said that as long as you make a request and turn the small hourglass upside down, the staff will complete your request before the hourglass timer ends. The final highlight is the grand delivery ceremony. On the day we went to visit the store, there happened to be a delivery ceremony. You can feel the unique memories Lincoln left for users' car buying experience, and feel the full sense of ceremony and sincerity. Star show cars of the Lincoln brand Experience the American luxury in the completely new Lincoln Way Experience Center After life, let’s take a look at the star show cars of the Lincoln brand – Navigator, Adventurer and Aviator. Lincoln Navigator is Lincoln's third domestic model. Compared with BBA products of the same level, it has a larger size and better cost performance, and has always attracted everyone's attention. The front face of the Navigator still uses the family-style shield-shaped star grille with full LED headlights. The rear part adopts the currently popular through-type taillight design. . In terms of size, the length, width and height of the domestic Voyager are 4849/1934/1693mm respectively, and the wheelbase is 2850mm. In terms of interior, the vehicle adopts The 12.8-inch central control display is full of technology and has a built-in SYNC+ vehicle system. In terms of power, Voyager provides a 2.0T inline four-cylinder engine and a 2.7T V6 engine, with maximum powers of 245 horsepower/322 horsepower respectively. In terms of transmission, it is matched with an 8-speed automatic manual gearbox, and an optional four-wheel drive system is available. Currently, there are a total of 5 Voyager models, with the price range ranging from 328,800 to 478,800 yuan. Lincoln Adventurer is currently one of Lincoln's best-selling models in China. vehicle front faceIt adopts the family's latest star-shaped air intake grille, and the vertically angled front face looks very impressive and full of aura. In addition, the vehicle is also equipped with a full LED headlight set, which enhances the overall texture of the vehicle. In terms of interior, Lincoln Adventurer adopts a T-shaped center console design, equipped with a 12.8-inch floating center control screen and a full LCD instrument, and also has a built-in SYNC+ intelligent interconnection system. In terms of power, all Lincoln Adventurer series are equipped with a 2.0T engine with a maximum power of 245 horsepower. In terms of transmission, it is matched with an 8-speed engine. It has an automatic manual transmission and is available in front-wheel drive and four-wheel drive models. Finally, let’s talk about the Lincoln Aviator. The front of the Aviator adopts the chrome-plated grille commonly used on American models, which is high-end and stylish. In addition, the vehicle is also equipped with full LED headlights. The Aviator has slender side lines and adopts a suspended roof design. The length, width and height of the vehicle are 5080/2022/1759mm respectively, and the wheelbase reaches 3025mm. The rear of the car adopts the popular through-type taillights. In terms of interior, the vehicle has a large area The leather wrapping creates a strong sense of luxury, and it is equipped with a 12.8-inch central control display and a 12.3-inch LCD instrument screen. In terms of power, the Pilot is equipped with a 3.0-liter V6 twin-turbocharged engine with a maximum power of 355 horsepower. In terms of transmission, it is matched with a 10-speed automatic gearbox. Editorial Comments After visiting the new Lincoln Way Experience Center, I remembered the words of the architect I.M. Pei: "Architecture is alive. Although it is solid, it contains humanistic thoughts." In your spare time, you might as well come to the new Lincoln Way Experience Center to experience the purest American lifestyle, and of course, there are also Lincoln's star show cars. 
