Recently, Qin Lihong announced at the NIO National Partner Conference that NIO’s third brand “Firefly” will be released on NIO Day in Guangzhou on December 21, 2024. The new brand will be displayed and sold in NIO stores. Share NIO services and battery swap system.
Previously, at NIO’s 2024 Q2 financial report conference call, NIO Chairman Li Bin said that the third brand Firefly will be delivered in 2025, and its vehicle price is expected to be around 140,000 yuan.
It is reported that NIO’s third brand will focus on the premium small car market, which is equivalent to the relationship between MINI and BMW. It will also continue the swappable battery function of the NIO brand. The model will be manufactured at the Chuzhou factory in Anhui.